As customer demand diversifies across fleet management, vehicle leasing, and vehicle manufacturer supporting services, the model of simply selling hardware terminals is being phased out. Integrated software-hardware OEM/ODM deep customization has become the mainstream business model in the vehicle positioning industry, and upstream hardware manufacturers are comprehensively upgrading their supporting software service capabilities.


2.jpg


In the past, after purchasing positioning terminals, customers had to separately develop management platforms and integrate communication protocols, resulting in high development costs and long cycles. At this stage, leading manufacturers are investing in both hardware and software R&D. On the hardware side, they can adjust body dimensions, wiring methods, expansion interfaces, and frequency band solutions according to customer needs; on the software side, they provide WEB management backends, driver APPs, owner mini programs, and API integration interfaces, supporting customized private communication protocols and private server deployment.

Customization solutions differ significantly for different segments: electric vehicle manufacturers need miniaturized built-in positioning devices integrated with vehicle central control systems; large logistics groups need large-capacity storage, multi-sensor expansion, and management platforms supporting concurrent management of millions of vehicles; overseas trading customers need multilingual backends, local-frequency hardware, and overseas cloud deployment services. For example, all GT series positioning terminals can be deeply customized, with optional SOS buttons, voice speakers, TTL serial ports, batteries, and other accessories, flexibly matching customer scenarios.

Industry data shows that the repurchase rate of customers choosing integrated software-hardware customization services has increased by 60%, and customized business revenue of leading hardware manufacturers has exceeded 50% of total revenue. In the future, the core of competition in the vehicle positioning industry will no longer be single-product pricing, but customized development capabilities, software-hardware synergy technologies, and full-lifecycle technical support. Source factories that can independently develop both hardware and software and cover a full range of product scenarios will continue to seize core customer resources among government and enterprise clients, vehicle manufacturers, and cross-border traders.